Margin vs markup
Margin and markup are often confused. Margin measures profit as a share of selling price. Markup measures profit as a share of cost. A product bought for 60.00 EUR and sold for 100.00 EUR has 40.00 EUR profit, 40% margin and 66.67% markup.
Target price formula
To reach a desired margin, divide cost by one minus the target margin. For example, if cost is 60.00 EUR and target margin is 40%, target price is 100.00 EUR.
Important boundary
This calculator does not include VAT, marketplace fees, shipping, refunds, payment fees or taxes unless you include them in the cost input yourself.